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Paint it Black 2: Building a Content Strategy for Artists
May 19 @ 8:30 am - 5:00 pm
Artists are storytellers, and your art deserves an audience that deeply connects with your work. But how do you ensure your message reaches the right people—consistently and effectively? This hands-on workshop will guide you through crafting a content strategy designed to showcase your art, attract collectors, and build a community around your creative vision.
We understand that marketing your art can feel overwhelming, but with the right strategy, you can create an online presence that reflects your artistic identity while maintaining time freedom for your creative practice.
What You’ll Learn:
How to develop a content strategy that aligns with your artistic goals
The power of storytelling and why repetition strengthens your brand
How to map out a content plan to stay consistent without burnout
A simple posting schedule to keep your audience engaged
The 5 C’s of Content Creation—a framework for variety and engagement
The 80/20 Rule for balancing professional and personal content
How to use social platforms to amplify your reach and create genuine connections
Attendees will have the opportunity to have a one-on-one session with Angelica in the afternoon to work on developing their personalized marketing strategy.
Karen Jacobson and Marti Jefferson will be available to assist artists with business planning and funding strategies.
Mountain Arts District will lead a roundtable discussion as attendees pop out to their one-on-one sessions with Angelica.